COURSE OVERVIEW
Master data storytelling to integrate digital tools with a data-driven culture. Learn to turn complex data into impactful narratives that drive informed decisions and inspire action, applying critical judgment and communicating insights effectively.
Learning path objective
- Plan and execute high quality data presentations for any audience.
- Create coherent and memorable data narratives.
- Build your toolbox of effective visualization design practices.
Recommended for
All types of professionals seeking to enhance their data storytelling skills.
COURSE HIGHLIGHTS
Master the art of
storytelling
Understand audience and
message alignment
Visualize data with
effective charts
Apply color and
font psychology
Course Outline
Those who tell good stories, rule the world
- What is Data Storytelling?
- Examples of good storytelling
- Bad storytelling
- Examples of bad storytelling
- 3 purposes of Data Storytelling
1
Data Storytelling - 3 steps to success
This section outlines important aspects such as defining the audience, crafting impactful titles, and integrating data effectively into the story.
2
Audience: The Who
- Defining the who as the starting point
- The who determines the what & the how
- Identifying audience from a cultural perspective
3
Story: The What
- 6 most popular Data Story
- Oyster vs Pearl – Show them the pearl
- Hybrid title – how to write impactful title that drives actions
4
Story: The How
- Data is the backbone of our story
- The BET test – Bias, Enough & True and Fair View
5
Defining the one big idea
- Combining the who, the what and the how
- Storyboarding
6
Group exercise using real datasets
7
Graphical Perception
- Why some visuals are better than others
- Choosing the right visual
– What is your Data Type?
– Different type of visual for different type of data types
8
Charts Makeover
- Data to Ink Ratio – why it’s important
- Focusing on what’s important
9
Color Psychology
- Psychology of colors
- Using colors purposely
- Cheat code : how to apply the best color scheme
10
Font Psychology
- Psychology of font
- Using font purposely
- Font pairing and sizing
11
For course customization and further discussion, feel free to reach out to us at marketing@matrixc.com
Trainers Profile
Mazlita Mat Hassan
Director / Lead Trainer, MatrixC Academy
Mazlita Mat Hassan, known as “MEM,” is an accomplished IT corporate trainer and data science expert with a BSc in Computer Science from University College London. With over a decade of experience, she has trained more than 10,000 professionals across Southeast Asia, specializing in Microsoft Office, Google Apps, and Tableau.
As the CEO of RECQA, she drives DeLIMA 2.0, Malaysia’s National Digital Learning Platform, and leads MatrixC Academy’s Change Management training with Google Tools. Globally recognized, she is the SEA & Pacific Leader for UNCTAD’s “e-trade for women” initiative and received the 2023 Women in STEM award from Business and Professional Woman Malaysia for her contribution in co-developing DeLIMA 2.0 with MOE and Google Malaysia.
Ikmal Nordin
Data & AI Lead, Matrix Connexion
A distinguished data analytics trainer, data scientist, and AI specialist with deep expertise in data science, AI, and economic analysis. Renowned for architecting cutting-edge data solutions, he translates complex concepts into practical, high-impact training for both corporate teams and individuals.
Ikmal has successfully trained and consulted for leading companies like Proton, Star Media Group, and BE International, empowering professionals across industries to harness the power of big data and AI for significant productivity gains and career advancement.